The announcement was made at a jointly organized press conference with the first what industry briefing organized by Malaysia Convention and exhibition Bureau (MyCEB) in the Centre of Congress in Kuala Lumpur recently.
Recognizing the untapped potential in the tourism business segment and because it attracts visitors from high-performance, funds will be channelled towards improving the competitiveness of the Malaysia in the arena of meetings, incentives, conventions and exhibitions (MICE).
Malaysian to focus on the tourism sector government decision was taken after a series of brainstorming with the private sector on the tourism industry in the National Key Economic Area (NKEA) project led by Department of the Prime Minister.
"We have identified the need to establish the Malaysia as a business tourism destination leader globally," said YB Dato' Sri Dr Ng, "and I am pleased he has been recognized as one of the Entry Point (PEP) NKEA projects."
"Under NKEA economic transformation agenda project target Malaysia grow tourism companies arrived from 5 percent to 8 percent of all arrivals of tourists;" that translates into a increase from 1.2 million to 2.9 million by year 2020. In addition, the business tourism industry should contribute to RM3.9 EUR0.9 billion billion (USD1.2 billion) additional gross national income (GNI) and 16,700 additional jobs in the nation by the year 2020.
"We remain focused to propel the Malaysia top five in the ICCA Congress International and Convention Association countries rankings in the Asia-Pacific region by the year 2020," added YB Dato' Sri Dr Ng.
In 2009, the Malaysia 1.2 million trade welcomes international tourism visitors, generating an estimate RM10 (238,4 billion, USD3.2 billion) billion in visitor spending for the local economy. Statistics show that the cost estimates for each tourism trade visitor is RM7, 418 (EUR 774 USD2, 372); This is three times a visitor average leisure spending.
Also pleased that the announcement was MyCEB, Managing Director Mr. Zulkefli Hj Sharif. "Funding would provide a significant impetus to business Malaysia, tourism industry." "Further support nation offers for international meetings in key sectors of industry crucial for the economy, it will also help stimulate growth in arriving tourist business and foreign currency during the next decade," he said.
Basis of the budget strategies include strengthening the role and resources of MyCEB, the agency created in place by the Ministry of tourism to help meeting and event planners to ensure and staged Malaysia international activities.
Zulkefli continued, "in RM50 million funding RM25 million (EUR6 million USD8 million) will be awarded for a grant program." The program aims to support calls for tender for highly targeted international business offers significant economic value to the nation events. Support will be based on an economic evaluation, performance criteria agreed that as well as mutual benefits for the Government and the Organization of the local host. »
Instrumental in the development of the national strategy for tourism business in NKEA, Datuk Peter Brokenshire, Executive Director, Centre of Congress in Kuala Lumpur, said "allocation fund grant in 2011 for the segment of the business tourism is a very positive towards the promotion of tourism industry of the Malaysia as segment targets high performance stage, quality, super tourists." This milestone bodes for industry not only get more competitive Malaysia globally but also facilitate the delivery of the meetings of regional and international associations most in the country. "Without a doubt, grant fund allow targets government tourism business," he said.
MyCEB industry briefing is a forum for MyCEB describe and share its programs and initiatives for 2011-2012 with local business, including the meeting planners event, the organizers of the exhibition tourism industry stakeholders responsible for industry, as well as tourism providers State.
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